Επιλογές is a small family run bookshop in Greece.
Not just a personal commission but a labour of love and my first contribution to Greek graphic design and typography.
Greek calligraphy is a fascinating discipline with more idiosyncrasies and anomalies than I could have hoped for. Many thanks go to Gerry Leonidas for offering his expert advice on the subject. I’d also like to pay respect to Gert Wunderlich and his beautiful buchkunst, the inspiration behind the Επιλογές symbol.
Working with Robin Derrick the Creative Director of Porter magazine was a unique opportunity to create a logo for a progressive brand making a truly significant shift in the already saturated world of fashion editorial.
“The branding for the logo was designed to make the magazine look like it had been on the shelf for 50 years,” said Derrick, “and the challenge was to make it look both classical and also capture the digital newness of the brand all at the same time. The capital-height lower case ‘e’ is given an italic emphasis to feminize the design, and is a subliminal wink towards the online functionality.”
When designing the logo I referenced historical variations of the Modern style championed by Bodoni and Didot. The extreme proportions and high-contrast tailored silhouettes in some way exemplify a fashion sensibility. And of course, decades of appearances on the covers and pages of Vogue and Harper’s Bazaar have helped cement this association with fashion and luxury.